Why Story? | Robert McKee's STORY Seminar
15,237 views 6 years ago
When the storytelling goes bad in a society, the result is decadence. In a world of lies and liars, an honest work of art is always an act of social responsibility. For more information: https://youtube.mckeestory.com/story
In these challenging times, Robert McKee has decided to bring his teaching to you. Join us online: https://youtube.mckeestory.com/2021-spring-program
In this series of three 90-minute lessons (+30 minutes of Q&A), and three exclusive 2-hour follow-up sessions, Robert McKee dives deep into the nature, principles and structure of this pointed genre. Learn more: https://youtube.mckeestory.com/comedy-webinar
Robert McKee and author/blogger Jonathan Fields talk about McKee's extraordinary career, the structure of story and how to bring it to life in books, movies, TV, blogs and business.
Robert McKee highlights the need for better storytelling in business, and explains how he developed Storynomics to meet this need. McKee discusses the origins of Storynomics, lays out some basic strategies, and gives a few examples of companies putting its principles into action. For the book: https://www.mckeestory.com/books/storyomics For the seminar: https://www.storynomics.com