Back in 2020, Apple had launched the iPhone 12 series without a charger and EarPods within the box. The company had cited various reasons for this move, and now, a new report has revealed that this saved billions of US dollars for the brand.
When the Cupertino based giant first announced that it would be removing the charger and EarPods, many felt that the company is just trying to save more of its profits despite it officially stating environmentally friendly reasons. It also claimed that the benefit of removing the two items include smaller packing boxes, which allowed for 70 percent more devices to fit in a shipping pallet. Thus, more boxed meant that Apple could ship more iPhones at a time.
This would enable it to also reduce its yearly carbon emissions by 2 million metric tons, which the company claims is equivalent to around 500,000 cars off the road. But according to a Daily Mail report, the iPhone maker might have saved around 5 billion Pounds so far after removing the charger and EarPods from the box, which roughly translates to about 6.5 billion US Dollars. In other words, the company may have removed the basic accessories from the box to make up for the cost of the new 5G modem on its iPhones. 
Notably, reducing the retail box also means that the company can reduce its shipping costs by around 40 percent. This, in turn, should lower the price of the phone to consumers. Furthermore, the brand is also now receiving additional revenue from customers that buy EarPods or AirPods and the charging brick separately. So, it won’t be a surprise if it managed to save up such a large sum in just two years.
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