We're on Day 9 - and I'm ready to jump in.
Yesterday I talked about the Timeline of a Pin.
How I can get pins to rank in Pinterest search in about 2... maybe 3 weeks.
That is, IF I get the keywords perfect for WHAT I'm trying to rank for.
Let's talk about pin keywords for a minute.
I get a lot questions regarding pin keywords that all sound like this:
Every time I create a new pin or upload a pin, and I enter my keywords and unique title/description - I NEVER see that info once my pin is published...
Do keywords even MATTER anymore?
Pin keywords are SUPER important.
So WHY don't I see MY keywords on my pins?
Short answer: Pinterest doesn't want you to haha!
But Pinterest DOES "see" them and they DO use them to rank your pins.
Have you ever come across a pin (or 500 pins) that rank SO well for tough keywords, but don't even USE those keywords in the pin description YOU see when logged in?
Yup, happens all the time, right?
But somewhere, at some time, that pin image...
OR pins from the same url - (that's a hint)
Have used the keywords they are ranking for.
That helped their pin(s) rank initially because Pinterest could easily understand what the pin was about.
And if those keywords were inline with the url being linked to, the pin starts to rank well.
Once a pin ranks well, people click it and...
The boards they REpin it to help the Pinterest "bot" understand even more about that pin AND about the url it links to
(ie, the blog post it links to)
Yep, Pinterest "learns" about that url - which helps ALL the pins that go to that url.
Now, that's not an ALWAYS, but it happens often.
As an example, let's say I have a pin that uses the keyword phrase:
I only used that keyword on ONE pin to that post...
Over time, multiple DIFFERENT pins to that one post could - and do - also rank for that keyword phrase.
I try to target each unique pin to a post with a different, but highly related, search keyword.
Over time, ALL of those pins and ALL of those keyword variations simmer together to help ALL the pins for that blog post rank.
Sometimes, all those unique pins only really help ONE pin from that post - but it gets a great boost and tends to STICK.
Pinterest "sees" your keywords.
However, other bloggers cannot - unless they know how too =)
The only real exception to this is when you use the Create a Pin option inside Pinterest and UPLOAD your pin image.
Then you AND others can see.
If you are "Live Pinning" FROM your blog, Pinterest can NOT "see" your keywords if you only use image alt tags.
Your pin will show your post title and meta description (if you use that - other wise the first part of your post content)
That is the only drawback to "Live Pinning" -
if you don't know how to give Pinterest your unique keywords/description for THAT pin image, then you don't get that help for your pin until OTHERS find it, start repinning it, and giving it some context based on the boards they pin it to.
Ok, that's a LOT to take in...
So let's stop here for today.
Regardless of whether you understand all this or not...
Wait.... let me try that again...
USE GOOD KEYWORDS PEOPLE SEARCH FOR.
I know Pinterest SOUNDS scary and hard - but it's not.
It's a resource YOU have available to you for FREE.
I have a few more spots open if you want ME to pin for YOU.
It's what I do - and I LOVE it!
She's amazing - she absolutely knows what she's doing AND she DOES what she teaches.
|