Welcome back! Today is Day 18 of our Pinterest Tips emails.
In our last Pinterest Tips email I said....
"Your pin image is NEVER just ONE thing"
That statement seemed to have caused some confusion so I thought I would go a little deeper into this strategy.
Since 'chocolate cake' seems to be my safe 'go to' Pin topic, let's just keep on with that.
Plus - I LOVE chocolate cake -
ESPECIALLY those chocolate Nothing Bundt cakes - heavenly!
So the concept involves choosing your 'seed keyword' and then adding in 'modifiers' and 'qualifiers'
An example 'seed keyword' would be:
Example 'modifiers' would be words like:
Example 'qualifiers' would be words/phrases like:
Getting away from the chocolate cake example for just a minute...
Pin descriptions (or titles) are things like:
Easy [modifier] party decorations [seed keyword] for outdoor birthday parties [qualifier]
Blue [modifier] laundry room ideas [seed keyword] for small apartments [qualifier]
Inexpensive [modifier] desk organization ideas [seed keyword] for home office [qualifier]
Now, well-keyworded pin descriptions are not ALWAYS that way - but they usually DO include modifiers and qualifiers with their seed keyword.
The 'secret' to all this is to use the modifiers and qualifiers that people are actually SEARCHING for on Pinterest.
Now, back to chocolate cake =)
How MANY different things (ie, pin dsecriptions) could a chocolate cake blog post target with keywords?
Well, let me just show you a quick list I found in a few minutes:
Chocolate Cake Example List:
chocolate cake ideas for men [expand that keyword stream]
chocolate cake ideas for boys [expand that keyword stream]
chocolate cake ideas for kids [expand that keyword stream]
chocolate cake ideas for anniversary [expand]
chocolate birthday cake ideas for women awesome [expand]
aesthetic chocolate cake ideas [expand]
wedding anniversary chocolate cake ideas [expand]
chocolate cake ideas for boyfriend [expand]
Easter chocolate cake ideas [expand]
easy chocolate birthday cake ideas [expand]
chocolate cake ideas for husband birthday [expand]
chocolate cake recipes using box mix [expand]
chocolate cake recipes from scratch [expand]
chocolate cake recipes easy [expand]
chocolate cake recipes homemade [expand]
chocolate cake recipes for Christmas [expand]
chocolate cake recipes for kids [expand]
chocolate cake recipes for beginners [expand]
chocolate cake recipes for birthday [expand]
recipes for chocolate cake [expand]
best chocolate cake for decorating [expand]
best chocolate cake for stacking [expand]
retirement party cakes for men [expand]
retirement party cakes for teachers [expand]
80th chocolate birthday cakes for women [expand]
simple graduation cakes chocolate [expand]
chocolate cake and brownie mix together [expand]
chocolate cake eggless recipes [expand]
flourless chocolate cake [expand]
chocolate lovers birthday cake ideas [expand]
amazing chocolate cake recipe [expand]
high altitude chocolate cake recipe [expand]
one bowl chocolate cake recipe [expand]
dense chocolate cake recipe [expand]
easy moist chocolate cake recipe [expand]
best homemade chocolate cake recipe [expand]
another keyword I found was:
leftover chocolate cake ideas
Hmmmm... does anyone REALLY have "leftover" chocolate cake?
As you can see, Pinners KNOW what they want and they search for pretty specific things.
What can you DO with those types of keywords above?
- Use them in your pin descriptions
- Have other cake recipes that you can use the modifiers and/or qualifiers for?
Pin multiple DIFFERENT cake recipes using those same modifiers/qualifiers in the pin descriptions to 'tie them together'
- "Round Up" your OWN posts.
That means, if you have MULTIPLE chocolate cake recipes on your blog and ALL of them offer a 'high altitude' recipe version - make a NEW blog post with 'High Altitude Chocolate Cake Recipes' in your post title AND in your pin description(s) for that new post.
- "Round Up" other chocolate cake recipes
If YOU only have ONE chocolate cake recipe, but know other bloggers who would love to be in your Round Up post, do that.
Don't know other bloggers to be able to use their post images?
Then just use your OWN one chocolate cake recipe image and then simply link OUT to other chocolate cake recipes that fit your modifier/qualifier post title.
Any of those keyword phrases in the list above are not only great pin descriptions, they are also EXCELLENT ideas for NEW posts that feature your main chocolate cake recipe.
I know, it sounds too simple to work...
Take a look at your best performing pins...
(now I need to tackle my inbox - being off a few days is great UNTIL you come back to ALL your missed email haha!)
I have opened up FOUR SPACES for new pinning clients.
Please do not reply to this email.
That is the BEST way to get in touch with me.
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