Here we are - Day 8...and it's Week 2 of our Pinterest Tips.
I'll link to Days 1-7 at the bottom in case you missed them.
Let's jump right into today's Pinterest Tip conversation!
You make this gorgeous work-of-art new pin - you pin it...
If you've been doing Pinterest for as long as I have, you KNOW that pins don't just Take Off right away like they used to.
and ohhhh... I SOOOOO miss those days!
I notice new pins in my home feed from my other accounts a lot quicker these days - sometimes right away.
But I don't believe the 'average Pinterest user' really browses their Home Feed they way the used to.
I think people come onto Pinterest and go straight to the search bar to find things they are looking for.
That means, we need our pins to rank so they ARE found, right?
I can rank a pin in a low-competition space in roughly 2-3 weeks.
Once a pin starts ranking, and being FOUND, in those less competitive query spaces, it gets found and clicked... and hopefully repinned.
Once that starts happening, that pin starts to rank for more competitive queries... and the snowball begins.
People find the pin, click it - maybe repin THAT pin they found...
OR, they pin a different image from the post itself.
(and that is SUPER important)
Then those other pins start to rank... and be found...and clicked...and saved =)
You can LITERALLY "saturate" the Pinterest search results for a query with MANY, MANY different pins to just ONE of your posts.
Pins tend to do better through this growth process when it happens "organically".
The days of us bloggers pinning our same pins over and over and OVER....
That's why something like my pinning service works so well -
OTHER accounts are saving cool, unique pins from YOUR blog posts.
Regardless of HOW you pin, it takes TIME.
Let's go back to talking about the Home Feed.
I have a personal Pinterest account thru the app on my iphone.
It's just a 'normal user' account - and I learn more from using THAT than I do using ANY of my Pinterest Business accounts.
I strongly, HIGHLY recommend everyone do that.
The Home Feed on the app is fun
(and a LOT better now that all those Idea Pins have faded away -YAY!)
It's also a great opportunity to see if YOUR pins POP and grab attention or not.
Right now, the Home Feed algo is releasing pins that were made right before Q4 - ish.
they're just coming out of the nowhere and showing up.
In my analytics, I see pins taking off NOW that I pinned back in May thru September.
I feel they got 'throttled' when Halloween / Q4 rolled around - and NOW they're really popping.
When 'In Season', the algo now 'shifts' to give users more of what is popular/trending at that moment in their Home Feed.
And when that 'season' is over - those pins just POOF and it's back to normal.
Pinterest has gotten MUCH better at that.
For example, last year, after Christmas was LONG OVER, my Home Feed would STILL be flooded with Christmas-related pins.
It's like I had to work through them all to get back to what's new.
This year, when Christmas was over, there were MUCH less holiday-related pins still in my Home Feed.
On the flip side of that, when a Holiday or Season IS trending, your pins (even newer pins) seem to get distributed more quickly.
But what's REALLY cool about the app with a personal account is the Notifications.
When someone you follow pins something or starts a new board, you get a notification.
When someone YOU follow starts following ANOTHER account - you get a notification.
And THAT is great for us.
I like that it makes who you follow more of the Pinterest experience again.
Does that mean followers matter again on Pinterest?
Follower COUNT doesn't mean anything.
I could have 500,000 followers and NONE of them log in to Pinterest anymore.
OR, I could have 500 followers who are on their Pinterest app 3-5 times a week.
I'll take the 500 active, and genuinely ENGAGED followers any day =)
Without active followers, you pretty much have to wait until your pins rank in Pinterest search...
OR, until another pinner 'discovers' something from your post(s) -
and THAT pinner has active followers.
I measure my account(s) more by notification counts of what people are saving/repinning from me than how MANY followers my accounts have.
You can expect it to take about 4-6 months for a pin to rank well in more competitive and highly search query spaces - and it could very well take longer than that.
That is IF you nail your keywords and IF you nail your pin image.
Pinterest rarely ranks the pin YOU pinned for your blog post.
I'm not saying they NEVER do - but it's not common.
Your pin goes out to the Home Feed of your followers (and maybe other users who are searching/pinning on your pin topic).
With active followers, your new pins get engagement (hopefully).
Without active followers or interaction on your pins when they're first released, you have to wait until HOPEFULLY the pin ranks for it's search terms.
Once your pin ranks, it will get found and hopefully spark engagement (outbound clicks, repins, pins of other images from that post, etc).
If your pin is never seen in the Home Feed (or scrolled past) -
and never found in search (or scrolled past) -
the only hope is that it shows as a pin in the "More Like This" section under a pin they DID click - and it catches someone's attention.
The MOST important thing you can do is:
MAKE PINS THAT GET CLICKED.
I woke up this morning all bright-eyed and bushy-tailed excited to get to work.
I was pouring my coffee, listening to the yard guys working in our yard - you know, feeling all happy and peaceful.
I got into my office, opened my email to get to work...
Pushed "Send" on the first email I was replying to and then....
POOF! The internet went out!
Then... Ding Dong goes the doorbell -
and there stands one of my yard guys.
He CUT our internet cable with his weedeater!
Not just nicked it, but SLICED IT in TWO places.
I am a VERY good-natured, laid back kind of person...
but I really believe I TERRIFIED that young man hahaha!
You don't mess with PotPieGirl's internet lol!!!!!
Anyway, I got to play the customer service game with AT&T most of the day - and it actually got fixed TODAY - but it was a long, frustrating day.
Even my HotSpot from my phone wouldn't work right -
Please tell me I'm NOT the only one who gets SO annoyed when the internet goes down?
It's all good NOW, but it was an adventure haha!
"I LOVE when you're mad - just not when you're mad at ME!"
Ok, that's enough of my rambling.
Hope YOU are having a GREAT day =)
I'll talk to you tomorrow...
I know Pinterest SOUNDS scary and hard - but it's not.
It's a resource YOU have available to you for FREE.
She's amazing - she absolutely knows what she's doing AND she DOES what she teaches.
Here is a link to our Week One Pinterest Tips Recap where you can read any email you may have missed.
If you're curious about HOW my Pinning Service works -
I share a lot more information about what I do in that Day 7 email.
Ok, back to work for me...
Lack of internet today has me playing catch up =)
And I might need to apologize to a young man with a weedeater haha!
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