I'm a little extra excited for this Day 17 Pinterest Tips email.
I've been pinning my fingers to the bone today - and I found myself doing something that is TOTALLY natural and a habit for me with NEW pins -
I don't think I've talked about this technique with YOU before.
How *I* do Pin Descriptions for NEW PINS.
You've got an "old post" that you're making a NEW pin for.
That makes me SUPER happy!
I take that NEW pin image and create the most detailed, keyword "thick", pin description that I can.
I want the first time Pinterest "sees" that new image to be FULL of context and information.
And full of... well, KEYWORDS =)
Then, I'll take that exact same NEW pin image and I will pin it again with more specific keywords and/or another 'angle' with keywords etc
And I'll do that a few times for a NEW pin image.
However YOU get NEW pins on Pinterest, do that.
Just be sure you can change your titles and pin descriptions.
You must be able to control the pin title AND pin description for EACH time you pin it.
Here's WHY I do it this way for NEW pin images.
The first time Pinterest 'sees' that image, it has a LOT of context to work with to 'decide' what that pin image is about.
BUT, as a general rule, Pinterest does not COMPLETELY decide what a pin image is about until there is an Update.
(and we JUST had an update)
I offer Pinterest that SAME image multiple times with MORE context and information.
The pin might be a chocolate cake...
The pin descriptions AFTER the first super detailed description might be...
Easy cake recipes with chocolate frosting... [expand on that keyword stream]
Simple desserts for those that HATE vanilla cake... [expand on that keyword stream]
Homemade chocolate birthday cakes for kids... [expand on that keyword stream]
The one Holiday dessert I take to ALL Christmas parties.... [expand on that keyword stream]
Bake sale dessert ideas that sell REALLY well... [expand on that keyword stream]
Now OBVIOUSLY I have not checked keywords here in those examples - I'm just brainstorming out loud (through my fingers haha!)
Your pin image is NEVER just ONE thing.
For a cake recipe... name a HOLIDAY... name an EVENT... name an INGREDIENT.
and SoOoOOooooo much context to give Pinterest!
(BEFORE Pinterest decides if your pin is a "Susan" or a "Kevin" - that's from our Day 14 email)
Then, at some point, Pinterest will Update.
For lack of better wording, Pinterest kinda "merges" pin information for SAME pin image / url combinations when they Update.
Your pin could rank for TONS of searches on Pinterest.
Honestly, that's how you might see a rando chocolate cake pin rank for school fundraiser ideas.
Oh but wait... there's MORE =)
By doing this with NEW pin images for existing posts - those OTHER 'old' pins for your post...
Yeah, they can get ranked for those NEW keywords too.
I see it happen with client's pins I make.
I create a NEW pin for an existing blog post with a new angle on keywords in the pin description and title.
And THEN I see their "old" best-performing pin for that post suddenly start ranking for those NEW keywords.
It's really very cool to watch -
But - I'm a Pinterest Geek - so there's that =)
Ok - before ANYONE asks...
NO - you do NOT pin these pins back-to-back on the same account.
NO - there is no "right" interval of time BETWEEN these pins
(I have no clue how often YOU pin so base it on how often you pin OTHER stuff - ideally, you want at least 2 days between these pins when pinning to the SAME account AND with other pins between)
NO - you can NOT 'Live Pin' these - you have to be able to control the title and description.
YES - you use the EXACT SAME PIN IMAGE.
Don't confuse Pinterest lol!
As for what BOARDS to pin them to...
Usually I START with the MOST RELEVANT board I have available.
Again, giving Pinterest the best context I can.
And then, as additional versions of that pin image go out, I go a little wider in relevancy board-wise.
That's NOT a MUST DO "Rule" - just how *I* do it.
And YES - you could have MULTIPLE pins of the SAME image ranking ALL over the place for ALL kinds of keywords.
If that's a PROBLEM for you, then by all means - don't try this haha!
If you struggle with all this...
Have an amazing (long) weekend!
I'll be out of office the next few days for an (as of this moment) OFFICIAL Holiday...
My birthday is Monday, the 13th... and my hubby and I always take a few days off for each other's birthdays.
NO Pinterest Tips Monday the 13th and Tuesday the 14th
Long birthday weekends are a NO WORK ZONE around here -
and the older I get, the more I appreciate celebrating another 'trip around the sun'.
I am blessed, happy - healthy...
Bring ALL the candles on!
And there's quite a few candles THIS year =)
CLIENTS - you are ALL good to go...
Check your Dashboard for Updates.
I'll be back in your Inbox on Wednesday the 15th.
Please do not reply to this email.
That is the BEST way to get in touch with me.
(Note: I will be out of office from 5pm Friday, February 10th until 10am Wednesday, February 15th)
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