Pinterest tips - Day 13...
I'm in your Inbox EARLY today because...
Pinterest updated this weekend.
- I talked about me "feeling" a Pinterest Update coming in our Day 6 email here
I felt it coming - that's why I was pinning a lot of 'Hybrid Pins' for the bloggers I pin for.
I wanted to get as many pins INCLUDED in this Update that I could.
So I can see what WORKS... and what is NOT working.
This Pinterest Update included pretty much all pins that were pinned BEFORE the end of January.
(I haven't SEEN any February pins included at this time - but I haven't been through all of them yet to be sure)
So --- Pinterest Updated -
What does that mean to ME?
In short, once Pinterest updates, any pins included in that update are already "decided".
Odds are good that those included pins will not do any better than they are at this moment.
NOTE: this does NOT apply to OFF-Season pins.
ie, a Christmas pin most definitely might do MUCH better when it's in season again.
But this DOES apply to IN-Season pins.
ie, your Valentines pins are pretty much doing the best they're gonna do right now.
Ok, PotPieGirl - so NOW What Do I Do?
Here's what *I'm* doing right now.
My pin audit strategy is a simple IF / THEN workflow.
Here's How I Audit My Pins
I open my Pinterest account - look at my pins...
and look at the pin stats.
- If... the pin has a LOT of impressions, but low clicks (or NO clicks) -
-- Then - I redo the pin image while retaining the same keywords.
- If ... the pin has LOW impressions, but HIGH clicks...
-- Then - I keep a same version of that pin image, but rework my pin description keywords to go WIDER.
Many times a "narrow" keyworded pin has to be part of a wider keyword idea for more reach, engagement and clicks.
- If ... the pin has GOOD impressions and GOOD saves/repins, BUT a very low click through number...
-- Then - I try to rework that pin image to also include a reason to click through to the blog post.
ie, a chicken recipe pin that many pinners repin and save, but very few click through to the blog post... In that example, I might add something to the pin image like... 'See 35 more easy chicken recipes here' - just off the top of my head, but maybe you get the idea.
- If.... the pin is a total FLOP - low impressions, no clicks, no NOTHIN'...
-- Then - That pin is a TOTAL do over.
New image - new keywords - new EVERYTHING.
That's pretty much "it" for my Pin Audit.
Eyeball pin stats - do my If Then Audit - and then DO what needs to be done.
Now, there are some 'nuances' to this.
For example, a really new pin that IS included in the update, BUT hasn't really had time to show it's potential...
In that case, if the starter pins stats LOOK promising, I *might* let it slide for now.
However, if I know that really new pin RANKS for the keywords I targeted,
but it's not getting the IMPRESSIONS I'd like -
I'll probably redo the pin to go 'wider' with my keywords.
Ranking high in Pinterest Search is GREAT - and a sign of a job well done.
If your keywords are too 'narrow' or way too 'specific' - there's only so much potential traffic (impressions) you're going to get.
Rule #1 of ranking in ANY search engine:
You can NOT make people search for what they do NOT search for.
(and read the below in my Southern accent lol)
If they ain't searchin' for it, ya ain't gonna be found =)
That's why SOME 'niches' are MUCH harder on Pinterest...
Pinners ain't searchin' for it.
Pinterest has TWO really cool aspects about it that both help US
(US = bloggers wanting traffic FROM Pinterest)
1 - Pinterest offers that grocery store line impulse 'magazine' clicks I talked about in this email.
That's pretty much people seeing pins in their Home Feed or UNDER other pins they've clicked - and they click them out of impulse and curiosity
(if it's not something they're actually LOOKING for at the moment)
2 - Pinterest is a Search Engine - they search, you rank... they click
(if the pin appeals to what they're looking for)
Those 2 cool aspects of Pinterest are what YOU need to focus on to get the Snowball Traffic from Pinterest.
Get out there and Audit your pins =)
Pinning the same NON-working pins over and over just isn't gonna cut it.
Don't Quite Understand All This?
Carly TOTALLY knows how all this works.
It's absolutely worth the effort learning HOW.
If your blog is in a "Pinteresting" niche, I'd like to work pins FOR you.
Not QUITE sure what I DO when I pin for you?
Have an amazing day... I'm off to Audit and Pin - yay!
Please do not reply to this email.
That is the BEST way to get in touch with me.
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