MPOWER

MPOWER

WHO / Conor Ashleigh
A man walks past a no smoking sign outside a shopping centre in Bangkok, Thailand.
© Credits

The WHO Framework Convention on Tobacco Control (WHO FCTC) and its guidelines provide the foundation for countries to implement and manage tobacco control. To help make this a reality, WHO introduced the MPOWER measures. These measures are intended to assist in the country-level implementation of effective interventions to reduce the demand for tobacco, contained in the WHO FCTC.